Wella EIMI Texture Touch Reworkable Matte Clay, Defined Flexible Style, 2.51 Ounce

I'm in my 30's and live in hollywood, where every other person has model hair. I have tried MANY mens hair products over the years; pomades, waxes, gels, mousse, clays, etc. This stuff is my favorite. I rub about a peanut sized blob into my slightly damp hair and I love the look. I detest products that dry out and get crispy, this stuff does NOT dry out my hair or get crispy. It also lasts for hours and hours. perfect amount of hold, it's not oily. I love it. and it has a mild great smell. please buy this product so they keep making it. I will be upset if they stop making it.

I use clay styling products for chunky, matte effect for tosseled short hair. This is more expensive than my normal product. I won't get it again. It makes my hair look oily and lifeless.

Seeking a new product to replace my KMS Hair Clay Creme. This Wella Eimi product has nice texture. It's easy to apply and manipulate in hair. Not much scent. Finish in hair is greasy and hold does not stay for more than one hour in my short hair. Would not purchase again.

My husband is a creature of habit and after he tried it once, he loved it and only wants to use this hair pomade. Looks good on his hair, very natural yet holds well and not too sticky. Doesn't leave stains or marks on clothes.

Love it! Helps keep my hair in style without looking like I'm wearing pounds of product.

What my husbands stylist recommended for cheaper than salon prices.

Love this product. Gives my hair texture while not being oily or flakey. Also doesn't feel like other products where there's clearly something in your hair. Forget I put anything in half the time

It's okay. It's kinda hard and I don't like the smell. Wella's "Scockwave Matte Clay" is much better. It's more like a dense cream and has a dryer feel.  Wella Shockwaves Extrovert Go Matt Clay 75Ml