e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use — and at a great price!

I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!

I absolutely love this stuff! I’ve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.This was makeup in Aruba after dancing the night away!

I use for applying my under my eye concealer. First apply then wait 30 seconds as instructed, then apply my concealer. My concealer looks more even, covers better, stays put longer. I wish I’d found this sooner!

This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!

Excellent value! Lasts twice as long as those expensive brands and works just as well.

Very good primer. Been using for years! The consistency it’s a little sticky but that’s the whole point of the power grip primer. Most effective when used on a clean face!

As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.