e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 21 Light Neutral

I absolutely love this foundation, I’m glad i tried it because now I’m hooked. I matched myself with shade 53, and it was a perfect match. Even with my hyperpigmentation the foundation covers it very well, and that’s without a color corrector or concealer being applied to my skin first. I have combination skin, and after hours of wearing it I’m not oily or dry.

I love this foundation. The coverage is buildable and lightweight. I have dark spots on my face and it pretty much makes me look airbrushed. It's perfect for everyday wear and even special occasions when you want to do a glam look. I initially bought shade 54, but realized it was too dark for me, so I tried shade 53 and it's a perfect match!

Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture).What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy.What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube.In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available.

This is a great foundation for the price. It’s comparable to my favorite Too faced born this way foundation. It has a subtle sheen to it which I love. Not overly dewy or oily looking. Very soft satin finish with great buildable coverage. Only con was it did separate around my nose and mouth but nothing a little touch up didn’t fix. I will purchase this product again.

I was hoping to like this, but it wasn't meant to be. My first time trying it was pretty bad. It clung to dryer spots, sunk into any crease or pore, and looked heavy. It is a lighter coverage but somehow still looked heavy/cakey in areas. I really wanted this to work, so I put extra effort into my skin prep. I used a sponge and less product. It still looked patchy. It sunk into my smile lines, forehead lines, and around my nose. I tried for a third time with a more gripping primer, sponge and brush, and grail powder. It just seemed no matter what combo of product I used, it didn't look good. If I can get a nice even application, I think it would be a pretty foundation.

I recently discovered Elf products so ordered this one and the Elf Hydrating Camo concealer. I'm so impressed with the quality, price, ease of application. I have very sensitive skin type and these products work well. The texture is smooth and creamy with no offensive smell.

Might be my favorite ever! The color tone actually works well for me, (which rarely ever happens) and the consistency is not too heavy or too light in formula. I don’t like a matte look on me, so this really works well to give me that more natural looking shine of a finish even without highlighter. No smell to notice and no obnoxious oxidizing to worry about here! They really surprised me this time with this, because it’s now my new go to foundation.

I really like this foundation. Goes on smooth and beautiful color for me. Alot of colors to choose from. More than one color I can use. I like it because of that too. A foundation that's affordable for everyone. Definitely recommend