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A**R
Simple effective design is a call to action
This is a clever visual guide to how design is everywhere: good design is thoughtful and problem-solving, and life is too short to accept bad design. My favorite analogy is presented early, comparing a simple iPhone with the straightforward stone monolith in 2001 Space Oddessy: good design prompts thinking, great design prompts action.
L**T
Loves it
The book is honestly amazing. I would definitely recommend it to anyone interested in design.
J**E
Wonderful book, but a bit hard to read and falls apart
The material in this book is great, I love seeing content grouped in chapters such as Humour, Intelligence, etc. Great text for design school students. Great visual examples used and it's not too long-winded. Lots of visuals.Big problems for me: The paragraph text is too small. It's only about 1 point larger than the captions. Makes it hard to read, and that's coming from someone who likes my text smaller. Too small here. Also the binding is bad! I've had the book a few weeks and the cover has completely separated from the bound text. I treat my books very gently too. Either cheap glue was used, or the binding was done incorrectly.
A**K
Well illustrated book for designers!
This book is just incredible! — Very well illustrated, with a tone of examples and case studies so it's easy to understand the many concepts that the author describes.And it describes all the ways in which design works, how people react to it and how we can use it as designers in our projects.Overall, a very insightful and though-provoking book, beautifully designed—A great resource for all designers!PS. I had the pleasure of interviewing Sean on my podcast "On Branding Podcast", so if you want to get an overview of what's inside the book, then I invite you to check it out.
C**Y
A beautiful way to condition the mind.
This product is great for the beginning artistand creator. It is especially designed forthinking design and fashion. It is a wholenew way of thinking.
A**A
Poor binding quality
Great book but the binding snapped on day one.
T**A
what were they seeing ( ? )
It seems reasonable that advertising is influencing western civilization & shaping our perceptions for emotional issues, but this book misses that point(s completely .What did they believe they were seeing in these ‘examples’ ?+ poorly designed.
A**G
Type is painfully small; too small to read comfortably.
It is unacceptable for a book on design, in the words of the book (p. 34), “… with diminutive and illegible typography.” Great content and examples; lousy design. Aargh.
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